Phone Call and Email Click Tracking with GTM
One of the first things to track on any website is phone call and email clicks. After all, when you launch a new business or personal website, making it easy for people to contact you is often the top priority! Whether it’s a phone number in the header or footer, or a clickable email address on...
Form Tracking Through Element Visibility Trigger with GTM
Tracking form submissions is a crucial part of understanding how users interact with your website. It helps you measure engagement, optimize your forms and improve overall user experience. Google Tag Manager (GTM) makes this process much easier with its Element Visibility Trigger, a powerful tool...
Gravity Forms Tracking with Google Tag Manager
Gravity Forms is known for its tons of features and ease of implementation, be it a simple one-page form or a multi-page ecommerce checkout. Surprisingly (at least for me), it's just as straight-forward when tracking a Gravity form submission in Google Tag Manager. This form is sends out...
Contact Form 7 Tracking with Google Tag Manager
A super popular WordPress form plugin, Contact Form 7 is known in the development industry for its ease of implementation, regular updates and flexibility. And when you got a form built into the website, you definitely want to have the ability to be able to track submissions coming in through it....
Mobile-first indexing: A deep dive into how it works
Mobile-first indexing is changing the search landscape in tandem with the introduction of entities and user behaviour tracking. Read on to see where Google is heading with it.
EAT and YMYL in SEO – How Google wants you to create content
Dive into the importance of Google’s EAT and YMYL guidelines in SEO, how content quality is understood based on QRG guidelines, and immediate steps for improving your website content to meet EAT standards.
UA to GA4 Migration – Why, how and when you should make this move?
The brand new Google Analytics 4 is here to stay as Google announces shut down of Universal Analytics in July 2023. Read about why Google has made this move, and how you can ensure a smooth UA to GA4 migration.
Core Web Vitals – A Complete Guide On The New Ranking Signals
A guide to what is Google’s 2021 Core Web Vitals, deep diving into the top three CWV signals: LCP, CLS and FID. Read on for simple fixes you can make on your site for a better Page Experience ranking signal.
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